Lead capture software

A lead capture form is an embedded form on your website or landing page that potential customers fill out. This form collects their contact information. It's up to your business which information you collect from the customer on your form. It's an essential step in the marketing funnel because once you've gathered a customer's information, you can target them directly (via phone, email, or other digital channels).

A lead capture tool is one of the most important marketing tools because it's a pivoting step in the customer journey. It's when a prospect identifies themselves, a clear signal that they’re interested in your product.

Lead segmentation helps you manage and nurture leads effectively. But it can be a painstaking and time-consuming process without the right software.

Small business owners often don’t have the personnel to sift through leads, categorize them, and assign appropriate follow-up strategies. The result? Disorganized lead nurturing and missed opportunities.

Leads fall through the cracks while you spend valuable time on processes you can automate. Inefficient segmentation affects the quality of lead nurturing. It hinders your ability to tailor messages and offers to specific audiences. It can prove a costly mistake.

But you can avoid that with ConvertCalculator’s powerful lead capture forms. Run your lead segmentation on autopilot, and forget about wasting precious hours categorizing leads.

Create smart lead generation forms to segment your audience automatically. Visitors interact with your lead capture form, answer questions, and get segmented on autopilot. ConvertCalculator is the aspirin for your lead segmentation headaches.

Without an efficient lead capture system, generating and managing leads is like a cloud of uncertainty. Are your leads high-quality? Do you have the time to sort through and segment them? Is there a better way to connect lead generation with your CRM or email software? Corralling your contact capture into an efficient system is a huge challenge.

Now, imagine if you could forget all of that uncertainty. Your leads self-qualify themselves through interactive calculators and quizzes. Segmentation runs on autopilot, so you don’t need to worry about time. Your lead capture system connects effortlessly to your CRM or email software.

With ConvertCalculator, you don’t need to imagine that world. Our free lead capture software makes it a reality. Create interactive content for seamless self-qualification. Set segmentation on autopilot and let it run 24/7. Integrate with your CRM or email software to tie everything together in your lead capture system.

Let our powerful software do the heavy lifting and watch high-quality leads roll in. Focus your energy elsewhere and grow your business.

Lead generation identifies and nurtures prospects for a business. Lead gen can include market research, marketing campaigns, and building relationships with potential customers through networking and other outreach efforts. It aims to create a pool of qualified prospects you can further nurture and develop into paying customers.

Lead capture is the step in the lead generation process where prospects provide their contact information, usually in exchange for something of value, such as the results of an interactive calculator. After submitting a lead capture form, a prospect becomes a "captured" lead. You can further nurture them into becoming a paying customer through sales. It is the final step of the process and the point at which the lead becomes a potential customer for the business.

1. Define the purpose and goals of the form: Before creating the form you must clearly understand what information you want to collect from potential leads and how you plan to use it. It will help you determine what fields to include on the form and how to structure it. For example, you can collect basic contact information like name, email, and phone number. You can also ask more specific questions depending on your product or service.

2. Design the form: Once you know what information you want to collect, you can start designing the form. You'll want to ensure it's visually appealing, easy to use, and mobile-friendly. Therefore, it's easily accessible to all potential leads. For this step, you can use a form builder tool or a website builder. It's also vital to ensure that the form is placed in the right place, such as a landing page, pop-ups, or embeds, to increase the chances of conversion.

3. Implement and test the form: After designing the form, you'll need to implement it on your website or landing page. Before making it live, it's paramount to test the form to ensure it's working properly and that all the information is being collected correctly. Once you're satisfied that everything is working, you can make it live and start collecting leads. It's also essential to track the form's performance and make adjustments, such as tweaking the design or asking questions, to increase the conversion rate.

A well-structured lead capture form should collect essential information from potential leads. It’s best to keep the user experience positive and frictionless.

Here are the elements you should include in a lead capture form:

1. Clear Headline: Start with a concise and compelling headline that explains the purpose. For example, "Get Your Personality Test Results."

2. Form Fields: Only include fields for the information you genuinely need. Here are some routine fields:

   • Name: To personalize your communication.

   • Email Address: To reach out to leads.

   • Phone Number: For direct contact, if necessary.

   • Company Name: If relevant.

   • Job Title: To understand the lead's role in their organization.

3. Privacy Statement: Include a brief statement about how you'll use the information and assure users their data will be secure.

4. Optional Fields: If you have additional fields, clearly label them as optional. These might include address details, company size, or industry.

5. Progress Indicators: If your form is long, consider adding progress indicators to show users how many steps are left.

6. Error Handling: Implement error messages to guide users if they miss a required field.

7. CAPTCHA or reCAPTCHA: Prevent spam submissions.

8. Call to Action (CTA): A clear and persuasive CTA button, such as "Submit" or "Get Started."

9. Thank-You Page: After submission, direct users to a thank-you page or show a confirmation message. This is an opportunity to provide additional information or calls to action.

It’s always a good idea to keep design and layout in mind. Make the form clean and easy to navigate, providing a great user experience. Also, ensure your form is mobile-friendly because many people access websites on their phones.

Marketing Qualified Lead (MQLs): Has shown interest in your product or service through their engagement with marketing efforts such as an email campaign, lead capture campaign, or webinar. They are considered further down the sales funnel and more likely to convert into customers.

1. Sales Qualified Lead (SQLs): Is vetted by the sales team and are likely to become paying customers. They typically provide more detailed information about their needs and have expressed a strong interest in your product or service.

2. Referral Lead: Comes from existing customers or partners who recommend your product or service to their networks.

3. Inbound Lead: Comes from various sources, such as social media, search engines, or content marketing. They have found your product or service and have expressed interest by providing their contact information.

4. Outbound Lead: Is actively pursued by your sales team through cold calling, email campaigns, or direct mail.

5. Purchased Lead: Is purchased from a third-party provider. They may need to be more qualified but can be a good source of potential customers when used in conjunction with other presales efforts.

6. Organic Lead: Comes from your website and social media visitors who may have yet to see your product but could be interested in it. They are at the top of the sales funnel. They are less likely to convert into customers. But with proper nurturing and qualification, they can become MQLs.

Embedding a lead capture form on your website is a great way to make it easily accessible to potential leads. Placing the form on multiple pages, such as the homepage, pricing page, or blog increases the chances that a visitor will see it and be encouraged to fill it out. Additionally, having the form on your website allows you to easily track the form's performance and make adjustments as needed.

Creating a dedicated lead capture page is also an effective strategy. Lead capture pages are standalone pages designed to convert visitors into new leads. Removing distractions and focusing solely on the form increases the chances of visitors filling it out. You can use a lead capture page as a landing page for paid advertising or email campaigns, making it easy to track the performance of these campaigns and optimize for conversions.

So, it depends on the goals of your business and the type of lead you are trying to generate. Landing pages and embedded forms have their pros and cons, so it's essential to consider your specific situation and choose the one that will be most effective for your business.

ConvertCalculator offers a range of landing page templates and lead capture form templates you can customize. This means you can get quality leads in a matter of minutes!