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Solar Marketing: Practical steps to get and convert solar leads
Get more solar leads, increase conversion rates, and automate your quoting process with quote calculators and interactive lead forms.
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Solar leads to booking on autopilot_
Solar Marketing Made Simple
Solar marketing can be simplified and automated with the right calculator forms. Put a lead generation form on your website or landing page. Bring in qualified exclusive leads who are educated about your products. Choose from forms that offer solar loan quotes, solar savings, solar energy savings, solar potential by address and more. Ready to simplify your solar marketing? Read on!
More Leads
Generate 4x more leads. Qualify leads and convert more with an educational solar funnel.
Faster Sales
Build trust and transparency with an interactive online experience that offers individual address-level solar insights.
Save Time
Reduce time from visitor to lead to closed deal. Provide an automated self-service customer experience.
More customers for less_
Cost-Effective Marketing
24/7 Lead Generation: Your calculator works around the clock, capturing leads even when your team is unavailable.
Lower Customer Acquisition Costs: Targeted, informed leads mean fewer wasted resources on uninterested prospects.
No more buying leads: Bring in your own qualified leads on autopilot.
Your 24/7 Lead Machine_
Generate More Leads
Capture More Leads: Interactive calculators engage users by offering personalized insights, encouraging them to provide their contact information in exchange for valuable data.
Higher Conversion Rates: Customers are more likely to move forward when they see clear, tailored benefits right away.
Exclusive, quality leads_
Qualify Leads
Pre-Qualify your Leads: By collecting critical details like energy usage, roof specs, and location, calculators filter out less serious inquiries, leaving you with more actionable leads.
Detailed Customer Insights: Solar calculators gather key data points upfront, providing your sales team with a head start in conversations.
All the tools you need_
Automate from lead to booking!
Automate the Customer Journey: Save Time and Close Deals Faster
Interactive Engagement
Capture attention instantly with interactive calculators. Let customers input their energy usage, location, and preferences for a personalized experience.Automatic Data Collection
Gather essential customer details—contact info, energy needs, budget, and installation timelines— accurately without manual effort.Instant Quote Generation
Generate tailored, professional quotes in real time. Show customers precise savings, costs, and ROI to keep them engaged and moving forward.Smart Lead Qualification
Automatically analyze customer inputs to identify the most promising leads. Focus your sales efforts on high-potential prospects.Effortless Booking Process
Allow customers to accept quotes and book installations directly from their quotes. Streamline the path from interest to commitment with minimal friction.Follow-Up Automation
Send personalized follow-up emails or SMS based on customer actions. Keep the conversation going and reduce response times.CRM Integration
Sync leads and their data directly into your CRM for a seamless workflow. Assign qualified leads to the right team members automatically.24/7 Availability
Your automated system works around the clock, engaging prospects, generating quotes, and booking services—even when your team is offline.Scalable Lead Management
Handle thousands of leads effortlessly while maintaining a polished customer experience. Scale without adding operational complexity.
Customizable tools for every solar marketing need
Boost your solar sales with smart automations that work overtime so you don't have to.
Explore all features
Instant Custom Quotes
Generate instant, personalized solar installation quotes based on user input. Speed up the decision-making process.
Comprehensive Cost Analysis
Offer detailed breakdowns of installation costs, savings, and payback periods. Empower customers with a clear understanding of financial benefits.
Energy Savings Calculator
Calculates potential energy savings and environmental impact over time. Demonstrate the long-term value and sustainability.
Easy CRM Integration
Seamlessly connects with CRM and streamline customer data management. Improve lead management and follow-up strategies.
No-Code Customization
User-friendly interface allows for easy customization without coding. Adapt calculators to your branding and solar marketing needs.
Mobile-Responsive Design
Fully responsive design ensures calculators work flawlessly on any device. So customers can interact with your calculator anytime, anywhere.
Learn tactics to grow your businesses
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FAQ_
FAQ: Common solar marketing questions
Visit our docs if you want to learn more, or reach out to our support team. We’re very responsive.
Visit our docsBuild an Online Presence: Create a professional website showcasing your expertise, customer testimonials, and case studies.
Leverage Social Proof: Share reviews, success stories, and photos of completed installations on social media platforms like LinkedIn and Facebook.
Network Locally: Partner with real estate agents, builders, or local influencers to reach homeowners actively looking to improve their properties.
Educate, Don’t Sell: Position yourself as an expert by sharing valuable content like energy savings tips, financing options, and government incentives.
Google Ads: Capture high-intent searches like "solar panel installation near me" with pay-per-click campaigns.
Facebook and Instagram: Use targeted ads to reach homeowners based on demographics, interests, and location.
YouTube: Share educational videos showcasing solar benefits, customer testimonials, or how-tos for choosing the right system.
LinkedIn: Ideal for reaching commercial solar leads and building B2B partnerships.
The 4Ps of Solar Panel Marketing are:
Product: High-quality solar panels, financing options, and installation services tailored to customer needs.
Price: Competitive pricing with transparent quotes and ROI projections. Highlight savings potential to justify investment.
Place: Leverage local SEO to dominate regional searches. Target specific service areas with geo-focused campaigns.
Promotion: Use a mix of digital advertising, content marketing, and interactive tools like solar calculators to educate and attract leads.
Interactive Tools: Add a solar savings calculator to your website to engage and qualify leads.
Educational Content: Blog about incentives, tax credits, and energy savings to attract organic traffic.
Local SEO: Optimize your site for local searches, including terms like “solar installation [city name].”
Referral Programs: Encourage satisfied customers to refer friends and family with discounts or incentives.
Highlight Benefits: Focus on energy savings, environmental impact, and ROI in all your marketing.
Use Testimonials: Showcase customer reviews and video testimonials to build trust.
Run Seasonal Campaigns: Promote offers tied to tax deadlines or utility rate hikes.
Partner with Influencers: Collaborate with eco-conscious influencers or bloggers to amplify your message.
Solar marketing encompasses strategies to promote solar products and services, from lead generation and customer engagement to advertising and retention. Key tactics include digital tools like calculators, SEO, paid ads, and educational content to attract and convert leads while building trust in your solar brand.
What Are the 4 Main Solar Marketing Strategies?
Content Marketing: Write blogs, guides, and case studies to educate and attract leads.
Search Engine Marketing (SEM): Use Google Ads and SEO to dominate search results for solar-related queries.
Social Media Marketing: Share engaging content and targeted ads to connect with your audience.
Email Campaigns: Nurture leads with personalized follow-ups, financing offers, and industry updates.
More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
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Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
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We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.
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